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Thursday, January 18 • 4:00pm - 4:40pm
“Putting Consumers at The Center”

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Brands, products, and media are the glue that connect consumers to the business. The four pillars once considered the crux of marketing -- product, place, price, and promotion -- are now viewed as facets of the larger, overarching consumer journey that ultimately defines how a brand is regarded.

Brands that win and retain loyal fans employ a consumer-driven approach to marketing that focuses on creating deeply personal and memorable experiences. In this session, we’ll learn from marketers who’ve proven their ability to win fans across a multitude of brand verticals and services – from CPG, to health, entertainment, fashion, and across the eCommerce landscape.

Some of the questions we’ll discuss are:

  • What are the technologies changing consumer expectations and behaviors?
  • How can marketers think globally while acting locally?
  • How are customer behaviors changing our products and how we go to market with them?

Moderators
avatar for Charlene Li

Charlene Li

Principal Analyst, Altimeter, a Prophet Company

Speakers
avatar for Nick Fairbairn

Nick Fairbairn

VP, Marketing, Le Tote
Nick Fairbairn is Senior Vice President of Marketing at Le Tote -- a premier clothing subscription service --  leading the marketing team where he oversees brand & communications, media strategy & customer acquisition as well as revenue & forecast management.   Nick Fairbairn is a passionate, results driven marketing executive with key organizational, financial and leadership skills. Fairbairn has a solid experience... Read More →
avatar for Gautam Gupta

Gautam Gupta

Co-Founder & CEO, Naturebox
Gautam Gupta is the co-founder and CEO of NatureBox. Prior to launching NatureBox, Gupta was a Principal at General Catalyst Partners. While at General Catalyst, he sourced and was actively involved with the firm's investments in GoodData, PlumDistrict, BigCommerce, Shareaholic, Honest Company and FriendBuy. | Gupta joined General Catalyst from Procter and Gamble, where he analyzed brand strategy and consumer preferences in the Consumer Market Knowledge group of Procter and Gamble's North American Fabric Care business unit. Prior to that, he worked closely with the sales and marketing groups at SinglePoint (fka: Wireless Services Corporation) and CTV Live on Campus, during his studies at Babson... Read More →
avatar for Carol Kruse

Carol Kruse

CMO, Cambia Health Solutions
Carol brings a track record and personal passion for understanding consumer behavior, and solutions that focus on improving consumer experience, engagement and value to the role of chief marketing officer for Cambia Health Solutions. Identifying trends and new technologies that can improve engagement with consumers, and improving customer marketing has been a focus of... Read More →


Thursday January 18, 2018 4:00pm - 4:40pm
Marriott Marquis Hotel 780 Mission St, San Francisco, CA 94103

Attendees (10)