Brands, products, and media are the glue that connect consumers to the business. The four pillars once considered the crux of marketing -- product, place, price, and promotion -- are now viewed as facets of the larger, overarching consumer journey that ultimately defines how a brand is regarded.
Brands that win and retain loyal fans employ a consumer-driven approach to marketing that focuses on creating deeply personal and memorable experiences. In this session, we’ll learn from marketers who’ve proven their ability to win fans across a multitude of brand verticals and services – from CPG, to health, entertainment, fashion, and across the eCommerce landscape.
Some of the questions we’ll discuss are:
