Imagine a world where a 3D simulation teaches you how to tile your bathroom. Mid-way, you pause to order your favorite tiles and – to quench your thirst – a soda through an AI-enabled concierge. You pay for all of this without taking out your wallet, without even taking off the headset.
This is the retail and commerce experience of the future. Gamification and interactive experiences offer brands the opportunity to collect and utilize data to drive business and sales objectives through branded entertainment. But this session isn’t just about CX and how to convert on the spot -- it’s also about gaining the insights that help promote customer loyalty.
In this session, we’ll explore the VR and AR technologies in development today that consumers will be using tomorrow.
