Delivering delightful and seamless experiences that anticipate your most valuable customers’ needs is no longer just “nice to have,” it’s fast becoming expected. And at the heart these dynamic, personalized experiences is a detailed understanding of who your customers really are: purchase intent, location history, media preferences over time, and much more. This panel will discuss how brands are working to deliver on that expectation by connecting data to a flexible omnichannel ecosystem that enables action on the insights.
Attendees will learn about:
The data and platforms you need to bring together to build a full-life view of your customer over time.
Use cases for leading brands that are seamlessly connecting to their customers across marketing channels—both online and offline.
How the strategic application of data will open up new marketing opportunities and enable measurement to prove the value and performance of each marketing channel.
